At Financial Coach we take a three-pronged approach to developing a deep and meaningful understanding of our clients. We call this discovery process the Retirement Blueprint. While most advisors use the fact gathering mission as means for them to help the client, we also see it as THE critical step in the client being able to help themselves!

1 2 3


The Retirement Blueprint Process is the foundation for your financial plan and advisory relationship with Financial Coach.

Over the course of two complimentary meetings, we go deep into what makes you tick, your relationship with money, and your vision for the ideal retirement. Our Retirement Blueprint process of uniting the vision, the economics, and the emotions allows us to impact our clients in ways that are both quantifiable and intangible. By going way beyond the balance sheet Financial Coach is revolutionizing what it means to be a financial advisor, and our clients are better for it.



“Mr. and Mrs. Client, if we were sitting here 3 years from now, looking back at those years, what’s happened in your life that has you feeling really good about your progress? What major dangers have you been able to avoid and what opportunities have you been able to exploit?”

The discoveries that are made during this conversation are life altering.

This is the first time for most clients that they have articulated, and documented, what they want their retirement lives to look like, what their legacies within their families and communities could be, and how they plan to live a full and meaningful existence beyond their professional endeavors. Unearthed are the values that will guide the family forward and the purpose for their life’s future activities. This is always a powerful moment for the clients and our Team, and the energy and excitement created around the possibilities of “what could be” is contagious as the Retirement Blueprint begins to take shape.



After unearthing the family vision for the ideal retirement and legacy, we then dig into the raw materials of the client’s current financial plan. The reason why the facts and data come second to the Vision is that without the blueprint, all we have is a pile of financial “lumber” and no clue as to how the pieces fit together. The “lumber” only serves a purpose and delivers value to the client if, and only if, there is a clear and defined reason for its inclusion in the overall design.

We perform an exhaustive diagnostic on all of the various pieces of financial “lumber” in our clients plan and deliver back to them critical feedback and education about each component and its merits relative to their vision. As “goals based” coaches, the use and implementation of the various financial tools and techniques has to relate back to the family objectives and align with their values.



If the raw materials are the tangible components of a financial plan, than the Emotional Quotient (EQ) is the intangible piece. The EQ is the human piece that traditional firms and advisors miss to their client’s detriment, because without accounting for the real world emotions and frailties of the human condition, and developing tactics to manage instinctive and reactionary behaviors, even the best laid plans can, and often do, fail.

In developing each family EQ, we spend meaningful time and firm resources to truly understand the client’s relationship with money. We gather information about their upbringing and their parents’ money habits. We reconstruct a track record of their best, and worst, financial decisions and diagnose their willingness to accept the uncertainty of the short-term on their quest for success over the long term. In casting light on some of these skeletons in the closet and developing in them real self-awareness Financial Coach frees our clients to focus on the things that matter and the things they can control. We see clients liberated from the financial media, from performance chasing, and from the fear of the unknown.

Next: Gameplan
01 | 03
Team member
Team member Team member

Jeff began his career in 1999 with a small local insurance company, but knew something was missing in his career. In a world where bottom lines were more important than customer satisfaction, he craved an opportunity to be a more holistic planner for his clients and not try to hit a sales goal. “I knew that being more comprehensive was … » READ MORE

Jeff Mastronardo CFP®
Vice President, Senior Wealth Coach
Team member
Team member Team member

While she now smoothly runs operations, marketing, and compliance for Financial Coach, Becky started her career as a journalist and didn’t know retirement planning would become the field for her. But under the tutelage of the team she found her calling, and she knows they can make it clear for you, too. In 2019, Becky earned the NRS Investment Adviser … » READ MORE

Becky Mulhern IACCP®
Compliance Coordinator
Team member
Team member Team member

The team atmosphere and opportunity for personal and professional growth is what drew Meghan to Financial Coach and now as a CERTIFIED FINANCIAL PLANNER™ and Wealth Advisor, her duties revolve around the client experience. As a CFP® Practitioner Meghan is required to ensure that client interests are put first and that their needs are heard and addressed. “The client/advisor dynamic is very unique … » READ MORE

Meghan Tait CFP®
Senior Wealth Coach
Team member
Team member Team member

Mike is the Chief Investment Officer and a Senior Advisor at Financial Coach. With over 25 years of industry experience, Mike has worked at major financial institutions such as The Vanguard Group, Blackrock, the National Stock Exchange, JPMorgan, and Susquehanna International Group.  His perspective has been shaped by serving in a variety of leadership roles at these diverse firms. “In the … » READ MORE

Michael Traynor CFA®, MBA
Chief Investment Officer, Senior Wealth Coach
Team member
Team member Team member

Money can be a taboo topic, it’s something we’re told not to discuss in public and that it’s bad manners to compare wealth. And those rules still apply to the Thanksgiving dinner table, but at Financial Coach, Carmen strives to let people feel comfortable with the topic. “The feeling I want someone to get is that yes, finances can be … » READ MORE

Carmen Mulhern
Events Coordinator
Team member
Team member Team member

As the leader of the Financial Coach team and an experienced industry professional having worked at such firms as ING Variable Annuities, Merrill Lynch, and BB&T Investments, Owen takes pride in being able to connect with clients one-on-one and clearly walk them through the ins and outs of financial planning. A former college lacrosse All-American and current triathlete, one of … » READ MORE

Owen F. Mulhern, IV CFP®
President, Senior Wealth Coach