Why Hire a Financial Coach?

1

To manage your hardwired human behavior

Are you conscious that you give new information more credence than older, and maybe more reliable, information? Do you gravitate towards “experts” who speak with emphasis and certainty about subjects that are inherently uncertain? Do you claim to be a “risk taker” and then feel exceedingly anxious at the first sign of market turmoil? Do you have a pulse? These are just a few signs of the human condition, and none of us are immune. When faced with challenging facts with regards to our investments and financial life in general, we have a tendency to do the wrong thing at the wrong time. While making decisions under duress, our brains trick us into believing we are using our rational mind, while in fact we are using our emotional and instinctive mind. Knowing this is half the battle, but overcoming it is quite the challenge. Financial Coach prides itself on creating a considerable amount of value for our clients by understanding these instincts and serving as the important barrier between our clients and behavioral mistakes. When things get too hot, Financial Coach is the circuit breaker that trips, helping our clients avoid “overheating” and watching their goals go up in smoke.

2

To simplify the complexities of modern life

Aside from keeping our clients from succumbing to natural and often self-sabotaging inclinations, Financial Coach walks our patrons through the myriad of obstacles and issues they may face in their modern and ever-changing lives. Our goal is to ensure the end plan reflects the life they want to live. Thought-provoking questions and realistic plans can help you overcome the challenges in, but not limited to, the following situations:

  • The crisis of confidence: “Do I have enough?” Through sophisticated planning and computer analysis, we define for families where they truly stand. Most importantly, we show them what they need to do to get on track. Our ongoing Coaching ensures that our clients’ confidence about the future remains consistently high.
  • How do I get a paycheck when I no longer get a paycheck? How do I avoid “running out”? Our planning aims to maximize family income from pensions, social security, and portfolio assets and looks long into the future to manage the dominant risk of inflation.
  • How do we support our loved ones today, and how do we solidify our legacy? We develop strategies that may allow clients to assist family members and loved ones today (college, weddings, new homes), while staying true to their long-term retirement and estate planning goals.
  • How do I ensure we take full advantage of the various government programs in retirement? There are billions of dollars left on the table every year because of complicated application and claiming rules. Financial Coach clients are the benefactors of our system to ensure retirement programs are optimized.
  • Travel, second home, charity. What is your dream? We believe that our role as advisor is to help our clients achieve the most fulfilling life possible. As the catalyst for that mission, our team takes pride in helping make the complicated and ever changing world of retirement finance easy for clients to overcome.

3

To cut through the noisy media and misleading information

“What is the agenda?” We think that this is a very reasonable question that a financial consumer should be asking, both of the financial media that they digest as well as the financial products that they purchase. All too often, however, either the question is never raised or the purveyor of the show/product overcomes or avoids the question entirely. They highlight the shiny and new, the bells and the whistles, while downplaying or downright ignoring “what is under the hood.” At Financial Coach, we have a problem with this. As Upton Sinclair so famously mused, “it is difficult to get a man to understand something when his salary depends upon him not understanding it.” The financial press takes full advantage of our primal fears and feeds us the “disaster du jour,” and in turn sells lots of advertising space. The financial product manufacturers take full advantage of the investing public’s general lack of knowledge and feeds us the myth that superior investment skill is predictable and durable, and in turn sells lots of funds and annuities.

The truth is that there is an agenda — one that doesn’t have your best interest at heart.

At Financial Coach, we are evidence-based teachers and our job is to keep the “riff-raff” out of your portfolio, and life. True value is created by advisors who tailor solutions to the client’s specific needs and have enough respect for the client to explain “why?” When so much is riding on getting it right, Financial Coach makes transparency a priority and our role as your fiduciary partner sacrosanct.

4

To benefit from the dynamic and multi-faceted approach of a true team

Can any one person really know it all? We would argue the answer is unequivocally NO! The complexities of investments, income planning, long term care, social security, estate planning, special needs planning, taxes, and retirement cash flow management are overwhelming, and for any one person to lay claim to that extensive a knowledge base should leave you wondering, “Really?” At Financial Coach, you are served by a TEAM of professionals that together deliver answers to all your most pressing questions and concerns.

  • Financial Coach is a Registered Investment Advisor (RIA), and we act as fiduciary to our clients. In short, a fiduciary is someone who has the legal obligation to put the client’s interest first.
  • Our team leaders Owen Mulhern IV, Jeffrey Mastronardo and Meghan Tait are CERTIFIED FINANCIAL PLANNER™ Practitioners, and Michael Traynor holds the Chartered Financial Analyst® designation. These professionals have undergone rigorous education and training to earn these industry leading and prestigious certifications. We believe you should expect nothing less of your advisors.
  • Financial Coach Clients are supported by a three-person Client Experience Team. This team provides concierge-level services so that our clients can focus their time and energy on life’s pleasures, not the operations and administration of financial life.
  • Through a long-term and careful vetting process, Financial Coach has strategically partnered with complementary professionals in the estate planning, tax planning, property & casualty planning, and healthcare planning fields. These non-affiliated partners allow Financial Coach to efficiently coordinate the execution of a client’s financial and retirement plan from start to finish.

You hire a financial advisor, or in the case of Financial Coach, an advisory team, to help you leverage what has taken you a lifetime to accumulate and to live the retirement life you always dreamed about. If we do our job right, you eliminate the major dangers, take advantage of the most exciting opportunities, and make money and investing the least of your worries.

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Team member
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As the leader of the Financial Coach team and an experienced industry professional having worked at such firms as ING Variable Annuities, Merrill Lynch, and BB&T Investments, Owen takes pride in being able to connect with clients one-on-one and clearly walk them through the ins and outs of financial planning. A former college lacrosse All-American and current triathlete, one of … » READ MORE

Owen F. Mulhern, IV CFP®
President, Senior Wealth Coach
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Team member Team member

Money can be a taboo topic, it’s something we’re told not to discuss in public and that it’s bad manners to compare wealth. And those rules still apply to the Thanksgiving dinner table, but at Financial Coach, Carmen strives to let people feel comfortable with the topic. “The feeling I want someone to get is that yes, finances can be … » READ MORE

Carmen Mulhern
Events Coordinator
Team member
Team member Team member

Mike is the Chief Investment Officer and a Senior Advisor at Financial Coach. With over 25 years of industry experience, Mike has worked at major financial institutions such as The Vanguard Group, Blackrock, the National Stock Exchange, JPMorgan, and Susquehanna International Group.  His perspective has been shaped by serving in a variety of leadership roles at these diverse firms. “In the … » READ MORE

Michael Traynor CFA®, MBA
Chief Investment Officer, Senior Wealth Coach
Team member
Team member Team member

The team atmosphere and opportunity for personal and professional growth is what drew Meghan to Financial Coach and now, over three years later, Meghan has obtained her CERTIFIED FINANCIAL PLANNER™ certification and serves as an Associate Wealth Advisor where her duties revolve around the client experience. As a CFP® Practitioner Meghan is required to ensure that client interests are put first and that … » READ MORE

Meghan Tait CFP®
Associate Wealth Coach
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Jeff began his career in 1999 with a small local insurance company, but knew something was missing in his career. In a world where bottom lines were more important than customer satisfaction, he craved an opportunity to be a more holistic planner for his clients and not try to hit a sales goal. “I knew that being more comprehensive was … » READ MORE

Jeff Mastronardo CFP®, CHFC®
Vice President, Senior Wealth Coach
Team member
Team member Team member

While she now smoothly runs operations, marketing, and compliance for Financial Coach, Becky started her career as a journalist and didn’t know retirement planning would become the field for her. But under the tutelage of the team she found her calling, and she knows they can make it clear for you, too. “Retirement planning is something everyone relates to whether … » READ MORE

Becky Mulhern RP®
Compliance and Marketing Coordinator